Reinventive from Accenture

CEOs have the loneliest job on the planet. So where do they go for insights? They are voracious consumers of news and thought leadership, seeking the data behind the ideas. But often at this level, they turn to their peers to get the real scoop. The source of trust in a world of content commodification.

So we built Reinventive, a private peer-to-peer thought leadership publication. A private content program for our c-suite clients that brings forward unique insights, direct from Accenture’s own c-suite, delivered with high production value in print and digital.

We started w/ three core client personas

1. Factoid Francis — “i want no-fluff, just the data.”

2. Sunday Sam — “I get up to speed on the weekend — even if it’s while driving my children to sports.”

3. Convince-me Kate — “I’ve narrowed down who i might be with but can I see myself working with them?”

Accenture Foresight Mobile App

The challenge? Accenture’s audiences (both clients and our internal teams) receive tons of thought leadership. And it requires they crack open long PDFs to find the key insights needed to spur conversations. We needed a new way to provide insights…

Post-covid, with everyone’s behavior permanently shifted towards more digital consumption, we evaluated how can we deliver our best thinking from our best thinkers in ways our clients (and people) want it?

With a more curated set of content, we built unique mobile formats that met unique personas of our clients - letting audiences read, watch or listen to our content, interact w/ bespoke data visualizations based on proprietary research and participate in unique live 15 min events with Q&A.

Launched pre-ChatGPT, it even included generative AI text to voice features that allow users to listen to articles.

Handily beating industry benchmarks for downloads, monthly active users and attrition since launch, it also won the coveted “V360” global internal company award for client experience (gets more submissions than Cannes!)

Accenture Built for Change podcast series

This award-winning podcast makes the smart business ideas from our best minds more accessible to a wider audience.

In partnership w/ the NYT T-Brand studio, our consistent hosts - a journalist and technologist weave an interesting story together with interviews that helps bring to life an idea and a business that are built for change. People on the show ranged from c-suites at large enterprises to startup founders, to academic researchers and inventors.

With over 800,000 downloads it ranks in the top 1% of all series globally.

Listen here or wherever you get your podcasts

Accenture Symphonologie: The Music of Business

To help drive awareness of Accenture Strategy, we wanted to make the connection with C-level execs that you get to completely new strategies when you can combine business with technology...we wanted to show and not tell. So we used something universal…music.

An amazing early use of AI in marketing, this was the first-ever live orchestral experience and original symphony co-created by humans and AI.

Winner at the 2017 Clio and One Show Awards - Silver & Bronze in both.

American Express Unstaged

In 2010, before a live stream was mainstream, I helped co-found UNSTAGED, an industry-first, revolutionary live+digital music experience — bringing together breakthrough music artists, legendary directors, 1080 HD quality streaming and an unprecedented level of connectivity between artist and fan.

From choosing the cameras, to voting on song performances, to impacting the stage experience through socially-enabled creativity, millions of music fans could now “be there, together” from anywhere - and be the first to hear the latest album release.

In 2011, it broke the single-artist record for concurrent live streams, topping 20MM for the Coldplay + Anton Corbin concert in Madrid. It garnered multiple industry awards including Webby’s, Effies, Pencils, IAB MIXX, OMMA and more.

ESPN InPlay in partnership with American Express

A unique second-screen game experience that pitted fans of the US Open tennis tournament against each other in the hopes of earning their way into unique, live experiences at the event.

2013 Webby Honoree

Amex Foursome Trivia Challenge

A social trivia gaming experience that pitted teams of golf enthusiasts against each other for the chance to earn their way to play some of the most exclusive and sought after championship courses in the country.

One Show merit consideration

Amex Sync Show

How do you make the launch of Amex's new card sync with Twitter partnership an overnight trend?  Put Sync center stage at a first-of-its-kind Twitter-powered concert...starring Jay Z, live from SXSW.

One Show merit

Webby Nominee

American Express Presents My Movie Pitch

Everyone has a movie idea. But most of the time, they end right there. In partnership w/ Tribeca Film Festival, we enabled storytellers everywhere to pitch their :60 movie idea. The reward? A chance to be made into a short film by a Tribeca director, debuted at the festival.

The winning idea? Mr. Stache.

Watch it for free on Fandango

Amex "Ask the Booth" integration into US Open iPhone App

Building on Amex’s history of providing an elevated experience to fans, we brought that philosophy into the iPhone age.

We gave tennis spectators everywhere the ability to both listen to a dedicated live digital radio broadcast and enable them to ask questions of the experts and celebrities commentating on matches and get answers live on air.

Amex presents NY Street Seen

The problem with Fashion Week? How do you get the cool looks you see on the runway… or even in the street around the event? So we created an innovative service that made it possible for you to shop “at the speed of fashion.” Acclaimed Street Style photographer Tommy Ton was our eyes at New York Fashion Week, capturing the most inspired street styles. Through slideshows on Style.com and a boutique on Net-A-Porter, you could pluck these hot-off-the-lens looks right off the screen and instantly add them to your wardrobe.

American Express Enthusiast

Going to a live event is an experience. But what makes it different when you buy it with an American Express Card? The answer - an exclusive digital concierge service that brings Cardmembers closer to what they love after they buy their tickets, updated after the event was over. Complete w/ exclusive artist and athlete content, dining options, unique merch and much more.